Teaching Audio, part 18 -- Podcasting for PR


If podcasting is a great tool for any journalist to possess in their multimedia kit bag, it's also great for anyone interested in PR. Here are some solid reasons why. Podcasting is just a different way to convey information, and to promote something. It's intimate, easy to produce and fun to share. Sometimes an actual journalistic type podcast will be used by a company or network to promote itself ... just as supermarkets have magazines, they now have podcasts ... such as the Gravy Podcast and the Southern Foodways Alliance (photo above). Here's a simple tip sheet on why it's important for PR people to podcast.

Here are a few articles which explain why podcasting can be very effective for marketing purposes.





If you found this tutorial useful, check out other installments. Here's the full list of chapters from my audio tutorials:

Teaching Audio -- Instilling Passion

Teaching Audio part 1 -- Recording Audio

Teaching Audio part 2 -- Writing for the Ear

Teaching Audio part 3 -- Audio Editing

Teaching Audio part 4 -- Sound Effects, Using Music and Audio Libraries

Teaching Audio part 5 -- Anchor Leads, News Writing, Judgment and Features

Teaching Audio part 6 -- Voicing

Teaching Audio part 7 -- On the Scene Reporting

Teaching Audio part 8 -- Interviews

Teaching Audio part 9 -- Newscasts and Stacking the News

Teaching Audio part 10 -- Commercials

Teaching Audio part 11 -- Raising Your Game

Teaching Audio part 12 -- Podcasting Intro

Teaching Audio part 13 -- Window Dressing

Teaching Audio part 14 -- Podcast Lists

Teaching Audio part 15 -- Big Podcasts, Little City

Teaching Audio part 16 -- Listening to Podcasts and Publishing your Own

Teaching Audio, part 17 -- Joining Podcast Communities

Teaching Audio, part 18 -- Podcasting for PR

Teaching Audio, part 19 -- Promoting Your Podcast

Teaching Audio, part 20 -- Making Money in Podcasting

Teaching Audio, part 21 -- Building a Career in Audio

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