Teaching Audio, part 18 -- Podcasting for PR

AN EXTRA MEDIA TOOL IN YOUR KIT

If podcasting is a great tool for any journalist to possess in their multimedia kit bag, it's also great for anyone interested in PR. Here are some solid reasons why. Podcasting is just a different way to convey information, and to promote something. It's intimate, easy to produce and fun to share. Sometimes an actual journalistic type podcast will be used by a company or network to promote itself ... just as supermarkets have magazines, they now have podcasts ... such as the Gravy Podcast and the Southern Foodways Alliance (photo above). Here's a simple tip sheet on why it's important for PR people to podcast.

Here are a few articles which explain why podcasting can be very effective for marketing purposes.

http://www.cision.com/us/2015/07/become-a-podcaster-master-qa-with-kerry-oshea-gorgone/#.VbkW0Ij3qNk.twitter

http://addicted2success.com/success-advice/11-reasons-why-podcasting-is-a-powerful-marketing-weapon/

http://www.timesfreepress.com/news/business/diary/story/2015/jul/09/podcasting-effective-content-marketing/313637/

http://blogs.constantcontact.com/podcasting/

If you found this tutorial useful, check out other installments. Here's the full list of chapters from my audio tutorials:

Teaching Audio -- Instilling Passion

Teaching Audio part 1 -- Recording Audio

Teaching Audio part 2 -- Writing for the Ear

Teaching Audio part 3 -- Audio Editing

Teaching Audio part 4 -- Sound Effects, Using Music and Audio Libraries

Teaching Audio part 5 -- Anchor Leads, News Writing, Judgment and Features

Teaching Audio part 6 -- Voicing

Teaching Audio part 7 -- On the Scene Reporting

Teaching Audio part 8 -- Interviews

Teaching Audio part 9 -- Newscasts and Stacking the News

Teaching Audio part 10 -- Commercials

Teaching Audio part 11 -- Raising Your Game

Teaching Audio part 12 -- Podcasting Intro

Teaching Audio part 13 -- Window Dressing

Teaching Audio part 14 -- Podcast Lists

Teaching Audio part 15 -- Big Podcasts, Little City

Teaching Audio part 16 -- Listening to Podcasts and Publishing your Own

Teaching Audio, part 17 -- Joining Podcast Communities

Teaching Audio, part 18 -- Podcasting for PR

Teaching Audio, part 19 -- Promoting Your Podcast

Teaching Audio, part 20 -- Making Money in Podcasting

Teaching Audio, part 21 -- Building a Career in Audio